Online Internet Marketing is a wonder! You can do wonders with online marketing tools
I hope you enjoyed my previous article, and that you found Internet Marketing fascinating. I will now move at warp speed and introduce the tools of Internet Marketing. A more detailed analysis will follow in my later writings.
Let me begin with a quote from Stuart Britt: “For a company not to advertise it is like winking at an innocent girl in the dark.” No one knows what you’re doing, but you know it.
Ever wonder how Search Engines display search results and how you can feature among them? Think about making money by blogging, Twitter, or Facebook!
These are just a few of many questions. Continue reading…
Are you familiar with Google Page Rank?
Google assigns Page Ranks to each page. It is Google’s way of assigning importance. This number can range from 0-10. Higher PR indicates greater search visibility. The Search results will be displayed based on the PR of the website and the relevancy of the keywords entered.
The contents of your website, the number and PR of the websites linking to it, and their page rank are all factors that affect your page rank.
How can I get a higher Page Rank and better search visibility?
This is the most crucial part of any business. Even if your service is great, but you are not able to rank in the top Search Engine Return Pages (SERP), it’s still a good idea. It doesn’t matter how brilliant your ideas are, if they don’t get across, you won’t get anywhere. Search Engine Optimization (SEO), is here to help.
There are over 10 billion pages being identified. It is becoming increasingly difficult to rank at the top of search results. Higher rankings make businesses appear more trustworthy. This credibility results in more traffic, more leads and, most importantly, a higher bottom line.
Research shows that traffic from the second search result is about 20% less than the traffic from the first. The search results 10-11 show the largest percentage drop in traffic. It experiences a 150% drop in traffic!
It’s important for businesses to rank high in search results.
Search Engine Optimization (SEO). How does SEO work?
SEO is a relatively simple process.
For high search visibility, content creation is key.
Keyword Research: A keyword is a word or phrase that someone types into the Google search box. It is important to choose the best keywords. They should appear in the most important sections of your website. The keyword frequency should also not be too high.
Site Architecture: Search engines will see that your site is more than just a collection pages. Search engines will be able to see which pages of your website are related using logical linking.
Link Building: Google actually votes for a webpage that links to you. Your page rank will increase the more votes you receive.
The factors that determine your Page Rank are important.
* Number of websites that link to you.
* The Google PR for websites linking to you.
* The number of websites that link to your website.
If a website has PR 9 links to you, your search visibility is much greater than if you have PR 5. The moral of the story? Optimize your website so that it appeals to both visitors and Search Engines.
Social Media Marketing
How many hours are you spending on social media sites such as Facebook, Twitter, Linked In and blogging? These social networking sites can make you some quick money.
Yes, that’s Social Media Marketing (SMM). Nielson Companies’ report shows that Social Media Marketing (SMM) has seen an 80% increase in time.
Social media marketing is the engagement with online communities to generate exposure, opportunities, and sales. It is important to reach the right audience for your product. With increasing numbers of social media users, this becomes even more important. SMM is the next marketing gold rush.
The most common social media marketing tools are: Facebook, Twitter, Linked In and Blogger.
Here are some of the SMM Panel benefits of SMM:
* Very affordable
* Quick results
* You can send a message to the right audience in bulk.
What is Social Media Marketing?
* Find online communities that fit your ideal client profile.
* Make your website more social media-friendly
* Determine the content and topics that your target market prefers (articles or video, audio, etc.).
* Get the right message across to the right people.
This can be done through several channels.
* Keep an eye on your brand to see what other people are saying about your company and how you can respond.